Alisha Hassan

name: INTRO // genre: STREETWEAR

‘Intro fuses innovative citywear with a functional aesthetic, encapsulating the unpredictability of the streets. The brand’s collection is driven by the urban gentleman who is on a constant adventure. Freedom and independent choice drives the brand forward, millennial menswear that is not afraid of gender stereotyping or colour perceptions.

Are you man enough?’
INTRO’s brand values encapsulate the eclectic mix of inspiration for my final collection. INTRO predominantly challenges stereotypical characteristics of menswear, in particular streetwear, through the use of pastel colours. Streetwear can be seen to be fiercely masculine and rarely includes pastel colours, due to the strong feminine connotations attached to them. INTRO combines key street wear pieces, celebrating the diversity of colour.

Specialising in menswear, my portfolio work consists of three concepts resulting in five diverse collections, brands include; Comme Des Garcons, River Island, Joy Rich, Sibling and Casely-Hayford.