Moxie is a performance cycling apparel brand for women. Moxie combines clothing excellence and style, by using a combination of smart materials and the latest sport clothing trends.
The Moxie brand exists to empower women to reach their full potential, giving women the determination to overcome physical restraints. Whether your thing is endurance cycling, keeping fit or just getting from A to B.
Moxie means vigour, courage, skill, know-how. It’s a focus of character, giving you the determination to go out and achieve your maximum potential.
Moxie promotes cycling as a fun, contemporary and fashionable sport, reflected in the brand packaging, promotion and products. The underlining purpose of the brand is to encourage women to take up cycling as a sport, proving it is not just for men.