Bee is a family-friendly brand aiming to raise awareness of the decline of bees whilst increasing their habitats and food sources. The brand offers bee sponsorship and promotes planting bee-friendly flowers. Bee offers children the opportunity to adopt a particular type of bee and name it in order to receive a personalised sponsorship pack from their bee. All products display a QR code allowing the child to use a mobile application to bring the products to life, showing bees flying around the product. The website also has a virtual meadow feature, meaning children will draw a virtual garden online in order to receive a free packet of seeds to create a real bee-friendly garden. (Displayed on this page: logo, seed packets, packaging).