During my final year of university, I divided my time between producing my portfolio and launching a photoshoot for a hypothetical advertising campaign.
For my portfolio I analysed five brands for three different topics, Soul Music, Rock Pools and Gothic Architecture. I then produced a design collection for each. The image below is an example of some of my rockpool illustrations for Mui Mui S/S17. The collection focused on layers and the fluidity of transparent fabric, whilst keeping the Mui Mui attitude. My photography project saw me create a new brand image for underwear brand Elle Macpherson Intimates. I planned, styled and shot the images, which depict a younger cooler brand. After graduation I hope to pursue a career in Fashion PR and Marketing. Having done a placement in this field, I feel inspired and ready to start my career.