A collection based upon Braille, a tactile form of writing used by the visually impaired. The embossed language invites the human touch as well as being highly visual to those with sight.
This innovation intends to achieve a level of interactivity with the consumer by encouraging them to learn a new language in order to fully understand the fashion collection. The Braille aspect of reading through touch will be expressed using machine embroidery, and Devore printing. With each new collection the customer can build upon their knowledge.
Inspired by the dots that make the bumps of Braille, the collection will include garments with circular silhouettes through curved seams, rounded wide-leg bottoms, round shaped pocket flaps and detailing, and extreme curved centre back pouch detail on the outerwear.