Claudia Lloyd

An illustrative look is a collection of 50 fashion illustrations that exhibit diversity. It depicts a range of different body shapes, ages and races of real women to reinforce body positivity. TheĀ  inspiration has come from a variety of illustrators and styles whilst simultaneously showcasing my own style as an illustrator. The book has been traditionally bound by hand to signify the tactile
handmade quality of the content.

The second brief was to create a mastectomy lingerie brand that offers choice in comparison to what is currently available within this market. Comfort is the main priority, however, this does not compromise the style and visual appeal of the product. This is the packaging for the lingerie. I have a vast interest in branding, packaging and book design, styling and illustration.