In my final project I wanted to demonstrate the power of stupidity as a creative tool. The accompanying images represent my three deliverables. The first project involved me creating a series of parody adverts and putting them into the ‘It’s Shite That Annual’. In the second deliverable I turned the Egg and Spoon Race into a serious sport. Finally, I satirised the bottled water industry by creating a brand of bottled water that openly admits to being filled with tap water. This is because tap is safer and far better for the environment.