Stress Me.
A project targeting the issue of student stress, remarketing what stress can be. Students were informed of the benefits of stress, breaking down the stigma and repositioning its use. A brand Vantage was established endorsing these benefits through three products aimed to motivate and help students embrace their stress. This was accompanied by a selection of typographic prints and perspective vinyls. The final aspect of the project was an exploration into students’ visualisation of stress. Through this, I created an infographic representation of key themes and subjects of stress as a visual form. These approachs provided an alternate stress management campaign, combatting the ever-growing issue of student stress in a unique and innovative way.