Ableone is a sports performance and leisure wear brand aimed at people with physical disabilities. The brand fills a gap in the sportswear market, proven by the interest and demand for such a brand by disabled athletes.
The brand was designed to influence and develop upon the success of the Paralympics Games in 2012. Ableone uses a combination of strong influencing messages and a current and ‘cool’ visual outlook to portray the strength of those who are disabled, and is intended to motivate and empower those who are disabled. Increasing the knowledge and visual awareness of something helps develop peoples understanding, Ableone is putting these disabled athletes on a pedestal and not hiding behind peoples disabilities.
The intention behind this is to increase participation within sport and give people a brand they can feel comfortable and proud to call their own whilst providing for their needs.