Devanshi Kedia

Ehsas, (‘sensational’ in Hindi) is a brand that challenges the negative stereotypes and changes how the city of Mumbai is perceived, by offering the young, modern day traveller with a unique  experience to discover its magnificent culture, through their senses and explore the Sights, Smell, Sounds, Touch and Tastes of Mumbai. With the focus primarily on photography and illustration, a printed guide and a smartphone application bring to life the true essence of the city. An integrated advertising campaign that transcends beyond the print as well as the digital realm ties in all the deliverables of the project.