Claire Norris

Death. Its scary, so we like to ignore it, but we can’t avoid it forever. In order to reduce the fear of death, it is encouraged to plan for your passing. Although 80% of the UK population understand the importance of creating a Will and end-of-life plan, only 36% actually do so. Big Sleep is a bold and forward-thinking brand that allows all aspects of your death to be planned conveniently  online.

The brand’s straight-talking tone of voice helps to tackle the taboo and grab attention. Big Sleep has a bright and modern aesthetic in an aim to reduce the morbidity of the subject and bring death up to date. With a unique, light-hearted approach to death, Big Sleep is distinctive in the mundane death industry, reminding the audience that planning for death doesn’t have to be daunting.